Pier West

The “Pier West” is a 3-building mixed-use neighbourhood development consisting of 1 low-rise commercial building (Phase 1), 1 residential tower with ground level CRUs, and another full residential tower (Phase 2) . The commercial opportunities include a restaurant at the lower level of West Tower, a daycare occupying upper levels of the commercial building, and 2 CRUs at the ground level of the commercial building. The neighbourhood is accessible from Quayside Drive at the south which connects all 3 buildings. These 3 buildings share one parkade entrance from the south end of the development, via Quayside Drive adjacent to the commercial building. The 2 residential towers share one central drop-off area. A second residents-only parking entrance sit directly west of the East Tower

The eastern side of the development is conveyed to the City as new park land, adding an extension of 2 acres to Westminster Pier Park, and the site location alongside the Fraser River facilitates a connection between the River Market and Fraser River Discovery Centre to Pier West and Westminster Pier Park.

The key objective for the new Wayfinding Strategy is to support the residents and visitors needs, ensuring ease of navigation to the various destinations on site, including ease of access to adjacent public transit and other City amenities. A cohesive program of development site and parkade signage, along with tenant sign criteria, will respond to the overall image for the new development. This image is envisioned be a fresh, light and progressive effect on the waterfront that supports the developer vision for the site and that it goes well with the Downtown area of New Westminster. The signage and wayfinding devices will also be inspired by local and international best practices and applicable precedents.

In collaboration with Bosa Developments & Experience Design Group Inc., Cenelia led the concept design & development process for their Exterior Sign Program.